Many other posts out there are touting Blu-Ray as the winner of the Hi-Def DVD wars. Sighting Blu-Ray's superior features as their reason. I disagree I think that HD will emerge the ultimate winner. Though it is true that a long list of heavy hitters are supporting both formats, plain and simple HD DVD is cheaper and it will win. Think back in every other tech battle - least expesive technology always wins. Superior technology doesn't matter. Examples: USb vs. Firewire, Floppy vs. Zip-Disk, and even as far back as Beta vs. VHS.